Apple's Russian store is back online.
But prices have gone too much on high side.
The store was taken offline last week as as a
dramatic drop in the value of the Russian ruble forced Apple and other western
companies to adjust their prices in response.
An iPhone 6, which last week cost 39,990 rubles, now costs 53,990 rubles -- a
35% increase. IPad Air 2 prices shot up 31% to 37,490 rubles.
The decline in the value of the ruble meant that
Apple and other western companies weren't getting as much money when they
converted the rubles into dollars. That can often mean a loss on the sale.
Before Apple's price increases, many of the items on the Russian Apple Store
site were cheaper than they could be found anywhere else in the world.
Those price increases bring the price of an
iPhone 6 to just under $1,000, and an iPad Air 2 to about $685. On Apple's U.S.
store, an iPhone 6 costs $649 without the benefit of a cell phone carrier
subsidy, while an iPad Air 2 costs $499.
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